Meet the artisans, discover their expertise, and share their passion.
A dive into our exclusive collaborations and special partnerships.
The phenomenon is alarming because bees play a major role in fruit, vegetable, and nut production. In fact, about a third of what we eat relies on their pollination!
To take quick action in countering their decline, we will be placing hives on the roofs of our Old Quebec, Carrefour Laval, and Square One stores at the start of the summer season. We’ll be working in collaboration with Alvéole, a Canadian company that promotes beekeeping in urban environments. Their mission is threefold: to increase the local production of honey, to improve pollination in cities, and to make urban dwellers aware of the importance of bees in the ecosystem.
The tags for our exclusive collection contain seeds for flowers that produce nectar and pollen, the honeybee’s sources of nutrition. The bees need them to keep their hive healthy. By planting these tags, you’ll also be helping to grow a significant number of fruits and vegetables that you eat!