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2019 Swimsuits: In Tune with the Trends

7 Jan 2019

 Beautiful, bright sunshine, the soothing sound of waves crashing against the shore, and the feel of hot sand against your skin fills your daydreams. You’d do anything to escape to an exotic destination for a healthy dose of vitamin D as well as a terrific tan.

For those who want to relax to the max, we’ve got some great news. Our new swimwear collections have arrived at Simons! And really, there’s something to suit everyone!

Our buyers, who are always on top of the latest trends, have prepared water-ready wardrobes inspired by today’s top cities that will unleash your inner mermaid.

Things are heating up and the array of colours will wow you as much as Miami's dizzying pace.

Just like this international crossroads, our Lite Bright collection celebrates super-saturated shades and pays tribute to retro styles. Colour blocks, two-tone stripes, and delicate straps pop up everywhere on sporty one-pieces and bralettes. Will you be wearing them?  

Dark shades and blooming buds decorate the lovely Tuscan landscape while terracotta tones cover the city of Florence.

In this romantic and relaxed setting that echoes the beauty of its picturesque passageways, you'll find high-neck styles, high-waist bottoms, polka dot prints, and openwork accents that add a touch of elegance. Dive into the splendour and riches of Italy with our all-new Petal Poetry collection.

The 2000s are making a comeback this season. On our fashion radar, we’ve spotted tie-dye prints and sugar-sweet shades that’ll have the world watching you just like New York, the city that never sleeps. 

Major style elements like metallic rings, iconic tube tops, and super sleek bikinis worthy of being worn by world-famous pop stars will definitely grab everyone’s attention. Channel the divas of your childhood while daydreaming of becoming the next J.Lo!

Ready to take off on a new adventure? Discover our new swimsuits.

Browse our lookbook

Psst! To keep your swimwear looking as bright and as beautiful as ever, check out our tips & tricks.