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Street Couture at Le 31 Urban

29 Sep 2016

Fresh fashion is now at Simons! Le 31 for men has been taken over by new Street Couture collections. Brimming with emerging brands, this movement combines street style (Street) and the cutting-edge creativity of today’s top designers (Couture).

Here are a few of our buyers’ favourite Street Couture brands.


Originally from Milan, Letasca was launched in 2014 by two Italian designers who had the idea of clothing that allowed you to “carry and wear” what you always bring with you. The collection fuses functionality and an attractive aesthetic, allowing you to have your hands free while carrying around your smart phone, tablet, sunglasses, keys, and even your laptop. Numerous celebrities, including Justin Bieber, The Weeknd and Chris Brown, have been spotted in their most popular piece, a reversible multi-pocket vest. Latesca has become a huge hit worldwide!

Discover the collection here

Photo credit: Letasca


“Represent is a brand for the people, by the people.”

This British label began in 2012 by making modern, high-end fashion that was inspired by its street roots. Offering collections with a strong sports feel, it features daring designs that play around with long and loose proportions. The choice of fabric and the attention to detail during the clothing’s construction play an important role in the brand’s aesthetic, which is why it has become so popular so quickly.

Psst! Represent is exclusively available in Canada in our Simons stores and on!

Discover the collection here

Photo credit: Represent


Founded in London by Nicolas Biela and James Waller in 2011, Blood Brother specializes in making contemporary menswear. Modern, laid-back, and with an urban, avant-garde edge, the brand combines the essentials of an athletic, city-ready rotation with minimalist shapes and functional details. Sweatshirts, sweatpants, and T-shirts are the pieces to pay attention to in this designer duo’s collection.

Discover the collection here

Which Street Couture collection will you take home?